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Why Farmers Don’t Benefit Long Term From Future Market Rallies

Posted Jan 09, 2023 in All the Rest

The way to help farmers prosper through coffee production has remained elusive for most. Discussions around economic viability for farmers and sharing in the wealth created through the world’s second most consumed beverage (behind only water) have been a continuous theme during my entire twenty-plus years in coffee. Of course, we can point to large farms in Brazil and high-end specialty producers that are crushing it, but these are the exception to the rule.

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