Juan José Moreno

How you started in coffee – I learned firsthand about the daily realities of producers, the most important actors in coffee for me. That opened my eyes to a world full of stories and daily learning.

What you love about coffee – Its aroma, its multiple flavors and qualities, its origins and the life stories each bean carries.

Your go-to karaoke song – The Nights – Avicii.

Your favorite hobby – Playing soccer, enjoying a good cup of coffee and spending time with my family and friends.