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National Coffee Association 2025 Recap: Everything’s Bigger in Texas
Posted Mar 11, 2025 in News
Under the brights lights of the grand Mariott Marquis in Houston, Texas, the Sucafina team tackled the USA National Coffee Association (NCA) conference on March 6-9. The venue itself held up the claim that ‘Everything’s Bigger in Texas’, with three vertically arranged football pitch sized floors that seemed to swallow the 700+ attendees. The convention featured the biggest names from the commercial roasting community in the US meeting all the major green coffee importers. For those accustomed to trade shows featuring a colorful atmosphere of exhibitions and stalls advertising novel products a la Diagon alley, this wasn’t it. Most of the color was provided by our Florida traders’ matching, tailored, beige sports jackets, which reflected the light cast down onto the marble floor of the lobby.